Millennial Inc is the core findings and implications of a six-month long global research study conducted
in partnership by Mr Youth and Intrepid in 2010 that explored Millennials’ approach to business.
About Mr Youth:
Recently named as one of Fast Company’s Top 10 Most Innovative Marketing and Advertising Companies,
Mr Youth has been shaking up the way marketers reach and impact the new mindset of the Millennial consumer
for nearly a decade. Based in New York, Mr Youth is an expert in developing new ways to engage consumers on
behalf of brands. Clients include Pepsi, Microsoft, Crayola and Nike.
Intrepid is an award-winning research and consulting firm that pushes innovation through a deep
understanding of people, markets, and technology. Our team of multilingual consultants, researchers,
anthropologists and developers helps our clients develop new products and services, identify untapped
market needs, and create meaningful customer experiences with inventive ingenuity.